The Team

Ulrich Seega

SANDPartners was founded by Ulrich Seega, an experienced leadership coach and executive search consultant.

Ulrich works internationally and in the UK with leaders, investors, and their teams when it comes to performance, change, cultural complexities, and career transition.

A sports scientist by background, Ulrich has coached, hired and advised leaders and professional athletes across many sectors, and in companies ranging from start-ups to the FTSE 100.

Earlier in his career, Ulrich trained special forces and presented sports news live on radio. He has built his philosophy on compassion, collaboration, powerful strategy, and resilient execution.

Ulrich is an IESE Business School certified Leadership Coach and holds a degree in Sports & Science (major in Media & Communications) from German Sport University Cologne.

Leaders don't always find the easy path.
Leaders don't always find the easy path.
Clarity

Client: founding CEO.

Business & personal performance stalled. Investors got nervous. Pressure increased. Distractions grew.

Coaching led to clarity, unlocked a view for what really mattered to succeed and enabled the client to focus on several critical decisions and the leadership challenges that came with them.

First Time CEO

Situation: The founder had done it all; left his mid-management role to become CEO and founder, grew the company to 45 people, sold to clients, put processes in place and raised capital.

He was excited and overwhelmed at the same time. He was full of ideas but with all the noise around him, he found it increasingly difficult to balance priorities. The lack of time had long pushed the opportunity for personal development to one side.

He could not scale the company further without scaling himself.

He later said “Throughout this tremendous business transformation coaching helped me to feel 3 cm taller, having gained clarity and re-gained my confidence.”

Want to gain clarity but don't know here to start? Try this short exercise.

man in white shirt sitting on rock looking at mountains during daytime
man in white shirt sitting on rock looking at mountains during daytime
CultureCulture
Performance
ChangeChange

Coaching for Growth. Enhancing corporate performance through personal development & clarity.

PerformancePerformance
Change
Culture

Coaching for Clarity. Empowering, supporting and accelerating transitions.

Coaching leaders who work where they were not born or with people who are different.

Our clients are seeking sustainable performance in complex environments. We provide the space and tools to gain clarity of thoughts and ease for the mind.

Do Something Great neon sign
Do Something Great neon sign
CultureCulture
Performance
ChangeChange

Coaching for Growth. Enhancing corporate performance through personal development & clarity.

PerformancePerformance
Change
Culture

Coaching for Clarity. Empowering, supporting and accelerating transitions.

Coaching leaders who work where they were not born or with people who are different.

Our clients are seeking sustainable performance in complex environments. We provide the space and tools to gain clarity of thoughts and ease for the mind.

pen om paperpen om paper
Growth hurts?
man in white shirt sitting on rock looking at mountains during daytimeman in white shirt sitting on rock looking at mountains during daytime
New to the job?
person snowboarding on mountain cliffperson snowboarding on mountain cliff
Founder without coach?